Middle East Events - 2016

Aston Martin is proud to take part in a wide range of events and celebrations across the Middle East. From showroom openings to grand celebrations, use the calendar below to find out when you will next see Aston Martin in your region.

View 2015 events


Tennis at the Palace

28 January 2016 - 29 January 2016

DB10, Vulcan, DB9  and Rapide S all made appearances at the Palace of His Highness Sheikh Mohammed bin Khalid Al Nahyan, which welcomed a large number of local and international tennis players, hosted by Sheikha Shaikha bint Mohammed bin Khalid Al Nahyan.

DB11 unveiled at World Luxury Expo

30 March 2016 - 01 April 2016

Images from the recent Amex World Luxury Expo in Riyadh which saw the next generation Aston Martin DB11 unveiled. Interest in the Expo was higher than ever, setting new records for attendance, growing on the 2nd and 3rd days. There was huge interest in DB11 and customers who wanted to order and configure their own personalised car confirmed several appointments on the spot.

AIM Summit - Abu Dhabi

30 March 2016 - 31 March 2016

Key individuals from the investment world gathered for a groundbreaking evening event at Abu Dhabi Global Market on March 30th.

Over 150 guests attended the invitation-only gathering at Abu Dhabi’s new financial center ADGM.

DB11 launched in Riyadh

29 March 2016 - 07 April 2016

DB11 - first of the 'second century' Aston Martins - was launched at an enthusiastically attended and ultra-exclusive Salon Privée event at the newly established Haji Husein Alireza showroom on Tahlia Street in Riyadh, on Tuesday 29 April.

DB11 Launch in Qatar

19 March 2016 - 20 March 2016

On the evening of March 19th in Doha, Aston Martin Qatar invited the country's top VIPs and royal family members to view the new Aston Martin DB11. Guests enjoyed canapés and drinks while experiencing the DB11 first-hand in the Aston Martin Qatar showroom.  Regional Director Neil Slade was present for the local launch and introduced the car to guests.

DB11 Launch at Armani Ballroom, Dubai

10 March 2016 - 11 March 2016

The Aston Martin DB11 was unveiled on Thursday 10th March to a select group of Dubai’s VIPS in the Armani Ballroom located in the iconic Burj Khalifa.

Guests enjoyed live cooking stations and drinks with live band performances before the DB11 was revealed from under a large LED screen box and introduced by Regional Director Neil Slade. Guests where then invited onto the stage to view the DB11 for themselves.

Aston Martin DB11 Unveiled in Dubai

09 March 2016 - 14 March 2016

The DB11 was unveiled in the Aston Martin Dubai Showroom before an exclusive group of local and regional press. The key features of the DB11 showcased a fresh and distinctive design language, the pioneering aerodynamics and is powered by a potent new in-house designed 5.2-litre twin-turbocharged V12 engine.

Built upon a new lighter, stronger, and more space efficient bonded aluminium structure, DB11 is the most powerful, most efficient and most dynamically gifted DB model in Aston Martin’s history.

International Women's Day

08 March 2016 - 09 March 2016

The Aston Martin Dubai showroom welcomed a fantastic turn out of over 150 women. 

In an effort to encourage cross-business networking among female executives, the event hosted a panel of female leaders who discussed topics such as the gender gap in the region and women’s importance in the work place. 

Israel Motor Show 2016

24 April 2016 - 27 April 2016

The four-day Israel Motor Show opened in Tel Aviv on Sunday 24 April, with Vanquish, Rapide S, V8 and V12 Vantage S joining Bond's spectacular DB10 as our featured show models.

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HM Queen Elizabeth II's 90th birthday

21 April 2016 - 22 April 2016
Joining the celebrations for HM Queen Elizabeth II's 90th birthday in April, over 800 guests attended a VIP evening at the British Embassy in Abu Dhabi. The event took place in the Ambassador's garden, with a beautiful line up of Vanquish, DB9 GT and V12 Vantage S on display.

Red Bull Formula 1 Showrun Oman

07 April 2016 - 08 April 2016

Aston Martin’s Vulcan was put through its paces by Middle East brand ambassador and leading Omani racing driver Ahmad Al Harthy in Muscat earlier this month, during the Red Bull Formula 1 Showrun. Al Harthy demonstrated the incredible hypercar’s capabilities along one of the Sultanate’s most iconic routes, the Muttrah Corniche. The special event also saw Multiple Grand Prix winner David Coulthard pilot Red Bull’s RB8.

Red Bull Racing F1 Showrun - Beirut

24 May 2016 - 25 May 2016
Aston Martin was once again present at a Middle Eastern Red Bull Racing Formula 1 Showrun event, this time on the streets of Beirut, Lebanon. The event saw celebrated driver Carlos Sainz enjoy the specially designed one kilometer track in the capital’s centre in a Vanquish Volante, before taking Red Bull Racing’s RB7 through its paces.

HM Queen Elizabeth II's Birthday Celebrations - Israel

15 June 2016 - 16 June 2016

Queen Elizabeth II's 90th birthday celebration in Israel took place on Wednesday 15 June, 2016.

Guests entered the Raanana park and were greeted by a view of Park Ra’anana transformed into the Mall in London and Buckingham Palace where a large screen played videos of the celebratory events in the UK and to the sound of British Royal Air Force band.

Over 1,000 guests attended at the celebrating among them were members of the Israeli parliament, foreign ambassadors and leading CEOs and executives from the business world.

HM Queen Elizabeth II's Birthday Celebrations - Egypt

11 June 2016 - 20 June 2016
Aston Martin Egypt celebrated Queen Elizabeth II's 90th birthday and the national day of the United Kingdom with a special reception for ambassadors, consulates and diplomats. The event saw the presentation of a gift to the British ambassador to mark the event, with a 2016 Aston Martin Rapide S also on display in beautiful Sea Storm exterior paint. 

HM Queen Elizabeth II's birthday celebrations - Lebanon

01 June 2016 - 02 June 2016
Aston Martin and over 1200 guests joined the British Embassy at the beautiful Moawad Palace in Lebanon for the Queen's birthday celebrations, with the elegant V8 Vantage Roadster making an eye-catching appearance.d

HM Queen Elizabeth II's birthday celebrations - Turkey

01 June 2016 - 02 June 2016
Built exclusively for Bond, just ten Aston Martin DB10s were produced in total. As part of the Queen's 90th Birthday celebrations Aston Martin provided one of those models as part of a display for over 1200 guests at a special reception at the British Embassy in Ankara, Turkey.

DB11 launches in Oman

19 October 2016 - 20 October 2016

Aston Martin Oman played host to the Oman launch of the new DB11 on October 19. The entire showroom was illuminated with spotlights alongside flags all the way along the sultan Qaboos Highway in the heart of Muscat. Over 60 VIPs attended this exclusive event, sampling a range of food and drinks against the backdrop of our current model range and an art display featuring some of the special pieces created by Aston Martin.

Guest were invited to explore the car in detail, while DB11 accessories were also showcased in a special VIP lounge.

Abu Dhabi Grand Prix

26 November 2016 - 28 November 2016

Over the race weekend Aston Martin hosted a private suite in the Viceroy hotel with track side views in Abu Dhabi. Guests enjoyed live music and first class service while watching the race in full comfort.

On the evening of 26th, Aston Martin was joined by Daniel Ricciardo and Red Bull Racing to celebrate the unveiling of the ground-breaking AM-RB 001 hypercar. Aston Martin CEO Dr. Andy Palmer joined VIP guests during this special evening which was a highlight for many during the Abu Dhabi Grand Prix weekend.