Published: 11 November 2014

11 November 2014, Dubai: Aston Martin CEO Dr Andy Palmer has unveiled the luxury British brand’s stunning new Lagonda super saloon – the latest in a proud line of saloons revered worldwide as ‘the finest of fast cars’.

Addressing an audience of media and VIP guests at the launch event in the exclusive Al Qasr Hotel, Madinet Jumeirah in Dubai Dr Palmer revealed that the Lagonda, which is being built in a strictly limited small series initially only for customers in the Middle East, will be known as the Lagonda Taraf in that market.  

The return of Lagonda follows in the wake of other headline-grabbing projects by   Aston Martin in recent years such as the creation of the One-77 hypercar, V12 Zagato and last year’s CC100 Speedster Concept.

Based on the brand’s almost infinitely flexible VH architecture, the new saloon draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre body panels.

It is hand-built by the finest craftsmen and women at Aston Martin’s manufacturing facilities in Gaydon, Warwickshire, in a dedicated building previously given over to the creation of the One-77 hypercar.

The new super saloon is being offered for sale by invitation only with precise pricing details remaining confidential.

Dr Palmer said: “It is a privilege to be here in Dubai to introduce the exceptional new Lagonda Taraf.

“The Lagonda nameplate has always had a particular appeal for our customers in the Middle East, and I’m sure those who take the opportunity to purchase the new Lagonda will be proud to own what will doubtless go on to become a piece of luxury automotive history.”

He added: “It is clear from the initial reaction to the car that interest from around the world is extremely high and I can confirm today that we are also evaluating the opportunity to offer this Lagonda in other markets.”