14 June, 2016, Dubai: Aston Martin has strengthened its presence in the Middle East with the opening of a retail space in Abu Dhabi’s Avenue at Etihad Towers. The new opening marks the company’s entry in the Abu Dhabi market, ahead of the much-anticipated showroom opening scheduled for November 2016.
For the very first time, Aston Martin will offer clients in Abu Dhabi a fully immersive brand experience. The retail space, although smaller than the soon-to-open showroom, offers the same scope of services to clientele. Cars and a variety of Aston Martin merchandise are displayed, and visitors have the opportunity to book test drives.
“We are pleased to open our doors in Abu Dhabi and create solid brand presence until our fully-fledged showroom opens later in the year. Being in the capital is integral to our regional brand strengthening strategy, and we look forward to enhancing clients’ 360 degree experience of Aston Martin - not only as a car manufacturer but as a lifestyle,” said Neil Slade, President Middle East, Aston Martin.